KEY OBJECTIVES
- Awareness: Increase community awareness and understanding of bladder and bowel health, as well as pelvic floor dysfunction
- Advocacy: Further develop our policy and leadership role
- Partnership and collaboration: Develop partnerships and collaborative opportunities in the field of continence management
- Education: Build the sector’s workforce capacity and capability
- Research: Support and grow research
- Sustainable future: Continue to build a sustainable future
Awareness
Our aim is to:
- promote national initiatives for awareness, prevention and management of bladder and bowel control issues
- engage with consumers to deliver key health promotion messages across the lifespan
- tailor messages to optimise access and improve consumer health literacy and meet consumer needs
Some awareness raising activities, events and initiatives include:
- BINS4Blokes, a campaign to install disposable bins in men's public toilets across Australia
- Toilet Tactics program for primary schools
- Incontinence in Confidence website for adolescents
- Bridge Magazine, quarterly consumer publication
- World Continence Week, a global awareness campaign promoting bladder and bowel health
Advocacy
Advocacy is one of the key responsibilities of the Continence Foundation.
Our aim is to:
- actively participate in national policy development to influence health policies
- expand the Continence Foundation of Australia’s national profile and recognition
- be the trusted source of evidence based and best practice knowledge
Partnership and collaboration
Our aim is to:
- identify opportunities for partnership and collaboration to deliver on the Foundation’s mission
- further develop and strengthen strategic partnerships
- develop effective and positive relationships with stakeholders and funders
Education
Our aim is to:
- provide education to meet identified needs to workforce
- provide contemporary services through innovation enabled by the use of technology
Examples of educational activities, initiatives and events include:
- the Australian and New Zealand Continence Journal, a multidisciplinary, peer-reviewed journal for health professionals
- the National Continence Scholarship Program, offered to health professionals to attend the National Conference on Incontinence
- Online Learning, webinars and short courses for health professional personal development
- the National Conference on Incontinence, our annual scientific conference for health professionals that attracts speakers and delegates from all over the world, and
- Continence Support Now, website for aged care and disability support workers
Research
Our aim is to:
- build the knowledge base for the evidence-based treatment and management of incontinence
- be a source of advice on research priorities
- play a significant role in the direction of research priorities
- encourage the translation of research into practice
- advocate for investment in research.
Sustainable future
Our aim is to:
- invest in leadership and workforce capability that drives excellence in organisational performance
- continue to build sustainable sources of revenue
- preserve, promote and recognise the value of our brand
- utilise the skills and expertise of the organisation to deliver on the Foundation’s objectives nationally, and
- build a strong and active membership to support the work of the Foundation.