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Strategic outlook


An Australian community free of the stigma and restrictions of incontinence.


The mission of the Continence Foundation of Australia is to represent the interests of Australians affected by, or at risk of, bladder and bowel control problems and pelvic floor dysfunction and act as an advocate for their interests.

The Continence Foundation of Australia exists to serve all Australians by promoting bladder and bowel health. This will be achieved by:

  • working with consumers, professionals, industry and government
  • facilitating access to continence support services through advocacy
  • providing evidence based information and advice
  • building the capacity and capability of the workforce, and
  • supporting research to achieve the Foundation’s objectives


  • Enable through information
  • Leadership
  • Partnership and collaboration
  • Capacity building
  • Integrity and accountability
  • Best practice

Key objectives

  • Objective 1: Increase community awareness and understanding of bladder and bowel health and pelvic floor dysfunction
  • Objective 2: Further develop policy and leadership 
  • Objective 3: Partnership and collaboration
  • Objective 4: Build the sector’s workforce capacity and capability
  • Objective 5: Continue to build a sustainable future 
  • Objective 6: Support and grow research

Objective 1

Increase community awareness and understanding of bladder and bowel health

  • Promote national initiatives for awareness, prevention and  management of bladder and bowel issues
  • Engage with consumers to deliver key health promotion messages across the lifespan
  • Tailor messages to optimise access and improve consumer health literacy and meet consumer needs

Objective 2

Further develop policy and leadership role

  • Actively participate in national policy development to influence health policies
  • Expand the Continence Foundation of Australia’s national profile and recognition
  • Be the trusted source of evidence based and best practice knowledge 

Objective 3

Develop partnerships and collaborative opportunities in the field of continence management

  • Identify opportunities for partnership and collaboration to deliver on the Foundation’s Mission
  • Further develop and strengthen strategic partnerships
  • Develop effective and positive relationships with stakeholders and funders

Objective 4

Build the sector’s workforce capacity and capability

  • Provide education to meet identified needs
  • Provide contemporary services through innovation enabled by the use of technology

Objective 5

Build a sustainable future for continence policy, leadership and service delivery

  • Invest in leadership and workforce capability that drives excellence in organisational performance
  • Continue to build sustainable sources of revenue
  • Preserve, promote and recognise the value of our brand
  • Utilise  the skills and expertise of the organisation to deliver on the Foundation’s objectives nationally

Objective 6 

Support research

  • Build the knowledge base for the evidence based treatment and management of incontinence
  • Be a source of advice on research priorities
  • Play a significant role in the direction of research priorities
  • Encourage the translation of research into practice
  • Advocate for investment in research